General Motors is counting on design and features, not cash on the hood, to deliver sales. The next-generation Chevrolet Malibu sedan, for instance, has a new look, automatic braking, and a hybrid version that will return the segment's best fuel economy. GM executives see $1,000 in extra per-vehicle profit from the 2016 Malibu based on options and features. They are counting on upgrades to the new Cruze to achieve the same thing. That will be a challenge in a market that is seeing incentives heading up.