The 2013 'The Bear and the Hare' Christmas campaign, picked up a Gold Creative Effectiveness Lion and was the only UK work to be honoured in the ceremony. Last year UK agencies won three Lions. In 2013 Adam & Eve/DDB, alongside Manning Gottlieb OMD, won a Creative Effectiveness Lion for 'From Crying To Buying: How John Lewis Harnessed The Selling Power Of Emotion', its ongoing work for John Lewis.