• by Richard Whitman , Columnist, June 24, 2015

Global agency We Are Social has created the Cannesogram, an interactive cartogram that reveals how countries have performed over the last ten years at Cannes Lions.

The countries are displayed with a combination of color and size that changes according to how successful they have been at winning Lions. Users can drill down into many of the categories using a timeline to find out which countries were most successful in specific years.

Hovering the cursor over a specific country brings up its record of Cannes Lions wins in the selected year and category -- Grand Prix, Gold, Silver and Bronze.

Of the map, James Nester, creative director at We Are Social and a Cannes Lions Cyber judge for 2015, said: “There’s always a lot of debate about which countries do best. So we thought we’d use data to show the world according to Lions wins. It’s fascinating to see how fast the creative landscape has changed. And it’s revealing to see that different countries consistently own different categories.”

We Are Social’s interactive cartogram is based on data from Cannes Lions: International Festival of Creativity, between 2005 and 2014. Among the interesting patterns revealed are:

- Cyber is consistently dominated by the U.S., Europe and Japan.
- Film is still a category the UK rules, alongside the U.S.
- Outdoor is ruled by Brazil, with Europe also performing consistently.
- The UK and Europe have been doing well in the relatively new category of PR.
- Brazil rules in terms of press.
- South Africa is the king of radio .