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Jamie Oliver Says Marketing Managers Are The New TV Commissioners

Jamie Oliver spoke to Marketing Week about the role of brands in healthy eating and why he thinks YouTube is the future of broadcast. Oliver believes broadcasting is going through the most disruptive time since the TV was invented. Celebrities such as chefs are no longer reliant on TV commissioners to get their content out there but instead using YouTube to talk directly with their audiences. Oliver now runs three YouTube channels and has also worked with a number of brands on content for the site and on advertising.

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