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MTV Rebrands, Embraces User Instagram And Vine Content

MTV International is rebranding, changing its slogan from ‘I Want My MTV” to “I Am My MTV” as it introduces a raft of new features allowing social media influencers and fans to create short-form content that regularly appears on its television channels.  From today (June 25) the youth brand will be able to air any video content produced via Instagram or Vine under the hashtag #MTVbump on its channels in under two hours through a CMS designed by B-Reel Creative.

Read the whole story at Marketing Week »

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