Princess Yachts International, owned by the Louis Vuitton Moet Hennessy group, tapped BSUR Amsterdam as its global lead creative agency. The account was previously handled by local agencies on a
project basis. BSUR will work on brand strategy, design and development, marketing collateral, video productions and product launches. Princess Yachts was founded in 1965 and celebrates its 50th
anniversary this year.
