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Droga5's Under Armour Campaign With Gisele Wins Cyber Grand Prix At Cannes

  • Adweek, Friday, June 26, 2015 9 AM

Droga5's Gisele Bundchen campaign for Under Armour picked up the Grand Prix in the Cyber category at Cannes this week. There were other stars in the campaign, but hers was most innovative, featuring a website that pulled in real-time social-media insults about her to emphasize her strength and will. Droga5 said the Gisele campaign led to 1.5 billion media impressions, $15 million in earned media, an average of four minutes spent on the site at the campaign's peak.

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