Around the Net

A/B Testing Tips To Double CTRs For Ad Copy

Jamie Smith tells marketers how to double their campaign's click-through rate with a scientific AdWords A/B test on ad copy. He walks through updating ad copy optimization settings, writing ad copy variations to test, ways to document test run start times to measure the results for the same time for each ad, and more.

Read the whole story at Search Engine Watch »

Next story loading loading..