Smartphone and watchers can work independently, but together they're a dynamic duo. Your smartphone is the ultimate wearable device — you take it with you everywhere. But when coupled with a
smartwatch, consumers can get a lot of enhanced value. Value is key. Advertising on a wearable device isn't about running a banner, a video or a highly intrusive message on a watch face. It's about
giving consumers utility and information, says Mashable. It offers five tips for advertisers: Embrace push notifications, make them action-oriented, be adaptive, creative your own experience and, most
telling, decide if you really need an app.
Read the whole story at Mashable »
