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The Sacramento Kings Increases Season Ticket Holders by Working on Email Timing

The marketing department for the Sacramento Kings has improved the response rates from its email program after working on timing. Working with an app called ToutApp, which is an email-focused marketing tool, the team analyzed the behavior of its customer base to determine the best times to send emails. Since the team applied the new strategy earlier this year, they have seen their season-ticket base more than double.

Read the whole story at Direct Marketing News »

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