Programmatic’s total share of online advertising in the UK has risen from 28% in 2013 to 45% in 2014, according to the Internet Advertising Bureau (IAB) and will soar to 80% in three
Of the GBP2.13bn spent on display ads across the internet and mobile last year, GBP960m was spent on programmatic and its solutions such as automated systems and
real-time bidding. The IAB predicts programmatic will account for between 70% and 80% of all digital ad spend in the UK by 2018.
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