• The Drum, Monday, July 6, 2015 2:30 PM

Advertisers will soon be able to use beacon technology on buses to push targeted offers and content to commuters as they travel around the capital. Bus journeys will never be the same again for those people who use location-based apps. Some 500 buses have been fitted with beacons by advertising business Exterion Media in the hope of monetising over 300,000 bus riders every day. The technology, which has been developed by Proxama, sends in-app messages via Bluetooth depending on what trigger zones people are travelling in. For example, a commuter could receive a discount coupon on their mobile as they pass a particular branded chain or a trailer for a movie as they get closer to a cinema.

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