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Where Facebook And YouTube Diverge On Video Ads

  • Re/code, Monday, July 6, 2015 10:50 AM
In the wake of Facebook’s decision to share ad revenue with video creators, Re/code compares the offering to a similar program offered by YouTube. “While the two companies are offering a similar premise around revenue sharing, the fine print reveals a few key distinctions,” it writes. For one, “Facebook doesn’t like pre-roll ads … Instead, it’s offering standalone, autoplay ads … that will run within its new Suggested Videos stream.”
 

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