Buy buttons became the buzz of today's ecommerce platforms after Google announced it would add the one-click purchase platform to YouTube and then Shopping.
Sucharita Mulpuru provides a
rundown of strategies from companies like Google, Instagram, Pinterest and others. She says that one company missing from the discussion, Amazon, offers a voice-activated buy button. While the energy
continues to increase around the possibilities, Mulpuru doesn't see a big shift anytime soon as to how consumers will buy. Here's why.Read the whole story at Forrester »
