NEW! Road Trip In Honda Pilot Results In Three Generations Singing Weezer

Honda has launched a pair of TV spots promoting its 2016 Pilot using CG animation and a classic Weezer song. The first ad, "The Incredible Pilot Elite," takes the Pilot through both real-life situations and CG special effects to demonstrate Pilot's ability to roll with whatever weather and terrain comes its way. Icy road conditions, a motorcycle passing too close or a kid simply looking for an easy way to reach the way-back row are easily navigated by the Pilot. See it here. "Even Better" features a tired family driving home from a day trip. A girl starts playing Weezer's "Buddy Holly" on her iPhone piano app. Within seconds, each member of the three-generation family sings a line from the hit song. I still can't digest the fact that the song is 21 years old. Watch the ad here, directed by Jason Reitman, and good luck getting Weezer out of your head. RPA created the campaign.

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