- Google, Tuesday, July 7, 2015 10:44 AM
Later this month, Google begin rolling out three new columns in AdWords Display reporting to give advertisers who use Lightbox ads an easier way to view specific metrics such
as engagements, engagement rate, and average CPE
. These new columns will help advertisers easily differentiate engagement metrics when someone expands the Lightbox ad or clicks on the
Lightbox ad when it expands.Read the whole story at Google »
