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Diageo To Appeal Smirnoff Ad Ban

  • The Drum, Wednesday, July 8, 2015 7:47 AM

Diageo is to appeal an advertising ban for its Smirnoff drinks brand after the Advertising Standards Authority (ASA) said it implied the success of a social occasion was dependent on alcohol. The advert, created by 72andSunny, depicted people standing in a bar, looking unfriendly and was shot as if the camera were a person walking amongst them and through the bar. The scene then shifted and a bartender poured vodka and a mixer into a glass and music started to play and the atmosphere became brighter.

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