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3 Key Mobile Marketing Considerations for CMOs

  • Forbes, Tuesday, July 7, 2015 11:19 AM
“Mobile marketing is not reserved for the B2C CMOs of the world,” says Daniel Newman for Forbes. According to the CMOs Guide to Marketing from Oracle Marketing Cloud, 60% of digital media time is now spent on mobile, including tablets. Based on the guide, Newman troubleshoots areas of concern, including SMS and MMS, Push (especially for android), and data management platforms.


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