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McDonald's to Test Mobile Order-and-Pay in Market

McDonald’s plan to begin testing mobile order-and-pay at some of its restaurants in China as part of an endeavor to connect the online and in-store experience to reach consumers who are increasingly embracing mobile applications. McDonald’s planned trial of mobile order-and-pay in the Asian country during the current quarter follows the launch there by Yum Brands’ KFC of mobile payments last month, the Wall Street Journal reported. “Mobile payments and mobile ordering go hand-in-hand and smart brands are testing, learning and iterating as fast as they can,” said Wilson Kerr, vice president of business development and sales for Unbound Commerce, Boston.

Read the whole story at Mobile Commerce Daily »

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