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Tui Unveils Virtual Reality Travel Store

While lounging on a sunbed at the hotel before booking your holiday might have sounded a bit farfetched in the past, it’s now a (virtual) reality. Thomas Cook and Thomson tell Marketing Week how technology is helping travel agents to evolve. TUI said yesterday it will roll out its new concept store format to more than 120 travel agencies throughout Europe. They aim to “inspire” customers planning their next trip with interactive tools such as interactive world maps and iPads.

Read the whole story at Marketing Week »

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