Around the Net
'New York Times' Goes Native In London
- The Guardian, Wednesday, July 8, 2015 7:45 AM
"The New York Times" is setting up a dedicated creative team for its "paid posts" in London in a bid to attract more international clients. The new international branch of the US newspaper’s T Brand Studios unit will launch next month with four staff, led by Kaylee King-Balentine, who currently oversees the studio’s video operations. They will be supported by T Brand staff in New York, but will handle client relations and editorial decisions.
