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'New York Times' Goes Native In London

"The New York Times" is setting up a dedicated creative team for its "paid posts" in London in a bid to attract more international clients. The new international branch of the US newspaper’s T Brand Studios unit will launch next month with four staff, led by Kaylee King-Balentine, who currently oversees the studio’s video operations. They will be supported by T Brand staff in New York, but will handle client relations and editorial decisions.

Read the whole story at The Guardian »

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