United Airlines will soon begin offering customers amenities onboard and in airport lounges from Cowshed Spa, the premium spa and lifestyle brand of London-based Soho House & Co.
Beginning Aug. 1, United will offer the products onboard in newly redesigned amenity kits for premium-cabin customers on intercontinental flights. Also, a collection of Cowshed products will be available in many of the carrier's United Club locations and other lounges.
All of Cowshed's products are made in England from organic, wildcrafted and fairly traded plant extracts and essential oils. United customers will enjoy formulations inspired by the scents of an English country garden, with playful names designed to lift spirits and relax travelers.
This is another step in enhancing United customers' experience in flight and on the ground, says Tom O'Toole, United's senior vice president and chief marketing officer.
"Soho House's Cowshed skin-care products -- which received very positive feedback from customers and flight attendants -- will be a fresh addition to the products and services we offer premium-cabin customers on United Airlines," O'Toole says in a release.
The new United Global First and United BusinessFirst amenity kits will be available on long-haul international flights to and from the United States. The premium, earth-tone kits will contain Cowshed's moisturising hand cream, Lippy Cow Natural Lip Balm and Chamomile Refreshing Towelette. United Global First kits will also offer Cowshed's Quinoa Hydrating Daily Moisturiser and Jasmine Toning Eye Balm.
Premium-cabin lavatories on dozens of aircraft in United's international fleet will also offer Cowshed products. Customers using United Club shower facilities at airports in Chicago, New York/Newark, Houston, Hong Kong, London and Tokyo, and travelers visiting the United Arrivals Lounge in San Francisco will be offered the products.
In addition, beginning this fall through United's MileagePlus Exclusives, members of the airline's loyalty program will have the opportunity to bid on an escape to Soho House's Babington House, Somerset, in the United Kingdom. Members will later be able to bid on a stay at Soho Beach House, Miami. Both properties offer luxurious amenities, including Cowshed spas that MileagePlus members may experience first-hand for a rejuvenating getaway.
United continues to make significant investments in its customers' experience, from booking until travelers arrive at their destinations.
The new amenity kits will be the airline's latest this year, following its second-edition commemorative amenity tins and PGA TOUR-themed amenity kits. The company also has revamped many of its largest airport terminals including Chicago, Houston, New York/Newark, San Francisco, Boston and London.