Devon MacDonald was named chief strategy officer of Mindshare Canada. MacDonald will lead the Communications Planning group, where he will work with client teams to drive strategic planning for brands
like Kimberly-Clark, Tim Horton's and American Express. He joins the agency from leading 360i, where he served as managing director for the Toronto office. While there, he led the office from its
launch in 2013, growing staff, driving new business, and leading client work. Prior to that, he was vice president of engagement planning for DentsuBos, where he led the planning and strategy team.
MacDonald will report to Karen Nayler, CEO of Mindshare Canada.
