Content Marketing Sees Solid Growth, B2C Marketing On Upswing

Global content marketing continues to steadily grow -- especially among millennial and Gen-X consumers.

PQ Media says content-marketing revenues grew 14.4% in the first quarter of 2015, following a 13.3% rise for the full year 2014 to $26.7 billion, given higher business-to-business and business-to-consumer content.

The survey, which tracks all branded content -- including digital videos, apps, games, mobile content, print, research, social media and events -- says content marketing is expected to more than double, increasing by a 15.4% compound annual growth rate by 2019 to $54.25 billion.

Analysis suggests strong growth was also due to marketers re-targeting their valuable content assets to capitalize on the growing influence of Gen-X and millennial consumer and business end users.



Business-to-consumer marketing will increase its share in the coming years versus business-to-business marketing -- growing to a 49.5% share in 2019 from a 47.3% share in 2014.

U.S. content marketing revenues were $12.11 billion in 2014 more than than total of next 15 global territories.

Hybrid print/digital content marketing channels remain the largest category -- at $14.09 billion worldwide in 2014. Branded print/digital magazines and advertorials were a major piece of this category, amounting to $8.13 billion.

Digital-only content marketing was the fastest-growing area-- rising 27.7% last year.   

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