• by Amy Corr  @MediaPostOTL, July 9, 2015

Campbell Ewald was named agency of record for Henry Ford Health System, a Detroit-based health care provider. Media buying will continue to be handled by Harrison Media. Founded in 1915, Henry Ford Health System is comprised of hospitals, medical centers and the Henry Ford Medical Group. Campbell Ewald is currently working on a campaign promoting a new medical resource for Detroit professionals on-the-go. A brand campaign will launch in Q4 2015. "Henry Ford Health System has been a major landmark in the Detroit community for the past 100 years, and its clinical care and commitment to improving the health of the communities it serves is exceptional," said Jim Palmer, CEO of Campbell Ewald. "We're thrilled to embark on this new partnership." Added Liz Schnell, vice president, brand strategy, Henry Ford Health System: "Campbell Ewald is known for its solid strategy and break-through creative in the health care space. They are a great fit for Henry Ford and we are looking forward to seeing innovative work later this year." Henry Ford Health System spent $3.9 million on measured media in 2013 and $3.1 million in 2014, according to Kantar Media.