David Hackworthy, the Chief Strategy Officer at Fallon London, is expanding his responsibilities to become Worldwide CSO of the Saatchi & Saatchi and Fallon networks. In his new role, Hackworthy will provide strategic leadership and direction across the network, as well as working on key clients and new business.
He joins Robert Senior, the recently appointed CEO Worldwide, and Pablo del Campo, the Worldwide Creative Director, on the global leadership team for
the agency groups. He will continue to retain overall strategic responsibility for Fallon London as part of his role, but will also recruit a head of planning for Fallon London to work and report to
him and CEO Gareth Collins.
Hackworthy’s globe-trotting career makes him well suited for this position. Previously, he has worked at DMB&B in New York, TBWA Chiat /Day New York and DDB London. In 2006, he left to co-found integrated creative agency The Red Brick Road before leaving to join Fallon London in 2013.
Over his career, Hackworthy has worked on multiple
global businesses including Coca-Cola, Procter & Gamble, Unilever, Mars Philips, Absolut and Heineken.
"Working across three continents has given me what I think is unique experience of international planning, and I relish the chance to put this perspective into practice, in partnership with Robert and Pablo," says Hackworthy. "The Saatchi & Saatchi 'Nothing is Impossible' spirit is a particular passion of mine, and I can't wait to get started."
He will continue to be based in London.
“David is one of the biggest strategic brains in the business," said Senior. "This, along with his unique experience of working all over the world, makes him the ideal partner for myself and Pablo as we look ahead to a new era for Saatchi & Saatchi.”