Around the Net
Piriteze Targets High Pollen Areas With Sky AdSmart
- Marketing, Friday, July 10, 2015 7:49 AM
Piriteze is using Sky AdSmart technology to carry out a highly targeted TV campaign, with ads only being shown to those in areas where the pollen count is medium to high. For many brands, TV is a highly effective medium, and yet the amount of wastage of spend can also be an issue, as it often hits a wide audience. Allergy brand Piriteze is now using data and targeting technology to ensure that its ads are only shown to those who are likely to be suffering from hay fever.
