• by Amy Corr  @MediaPostOTL, July 10, 2015

Spike DDB hired Victor Paredes as managing director, charged with spearheading new business and overseeing clients including Cadillac and Chevrolet. He will report to Spike Lee, chief executive officer and chief creative officer. Prior to Spike DDB, Paredes was senior vice president, strategic business development at LatinWorks (Austin) where he was responsible for leading and sourcing organic and new business growth. Earlier at LatinWorks, he was vice president, responsible for Jamba Juice, Kimberly-Clarke, Lowe's Home Improvement, Marshall's and PepsiCo. Before LatinWorks, Paredes spent more than decade at The Vidal Partnership where he was vice president, associate director of account management, creating Hispanic marketing campaigns for brands such as Heineken, Kraft, MasterCard, Sprint, Trident and Wendy's. "Victor is a multicultural visionary in the marketing space and brings with him inspiring strategic insights as well as expertise in activating across platforms," said Lee. "I have no doubt he is going to be an invaluable addition to our team."