San Francisco-based Venables Bell & Partners was named lead global agency for adidas Golf, following a review. "VB&P proved they could create an emotional connection with our brand and
demonstrated an authentic appreciation and understanding of the sport," said Melissa Ziegler, global brand marketing director at adidas Golf. "We are looking forward to unveiling our collaborative
efforts to the world." Adidas Golf spent $49.6 million on measured media in 2013 and $44.8 million in 2014, according to Kantar Media. For the first quarter of 2015, the brand spent $20.4 million on
measured media.