BIZ DEV: adidas Golf Taps Venables Bell & Partners As Lead Global Agency

San Francisco-based Venables Bell & Partners was named lead global agency for adidas Golf, following a review. "VB&P proved they could create an emotional connection with our brand and demonstrated an authentic appreciation and understanding of the sport," said Melissa Ziegler, global brand marketing director at adidas Golf. "We are looking forward to unveiling our collaborative efforts to the world." Adidas Golf spent $49.6 million on measured media in 2013 and $44.8 million in 2014, according to Kantar Media. For the first quarter of 2015, the brand spent $20.4 million on measured media.
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