While Uber’s controversial battle with politicians and car service companies may give some brands pause about teaming up with the ride-sharing application, the key issue is whether its
service satisfies target audiences. Marriott International, Capital One and Samsung are just a few of the brands in a range of industries that have partnered with Uber, even as it
generates controversy with its leveraging of mobile to transform local transport services worldwide, from taxis to carpools to fast-food delivery. Setbacks for the company after lawmakers in several
countries took steps to ban it have raised questions about the degree to which Uber can remain a viable marketing partner, crucial to its growth aspirations.
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