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CPG Brands Increase Summer Mobile Sweepstakes

Summer sweepstakes are kicking into high gear and savvy marketers know to make mobile a focal point, but recent efforts suggest consumer packaged goods brands are taking a formulaic approach that could turn off more consumers than it wins over. Marketers are increasingly embracing the idea that the best mobile efforts reach consumers with entertaining snippets of content as they go about their daily activities. However, recent efforts appear to offer little of value to consumers. Nor are they unique or interesting enough to gain attention. 

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