Eurostar, the high-speed rail link between London and the European Continent, has consolidated its global media and digital assignments with the Dentsu Aegis Network after a four-month review. The account will be led by iProspect in the UK, with the new agreement effective in August.
Eurostar had already worked with Dentsu-Aegis Network’s 360i for SEO services. The expanded scope of work includes media planning and buying, programmatic and data management across the UK, France, U.S. and Canada.
Incumbents included Arena Media and DigitasLBi. GroupM and Omnicom units also participated in the review process which was managed by media consultancy ID Comms and led by Alex Morse.
Lionel Benbassat, Head of Marketing and Brand at Eurostar, said, “Over the next three years, Eurostar is going through a significant transformation, with the aim to deliver a more personalized experience for future and existing customers. With iProspect/360i we have found a partner with the right balance of innovation, commercial rigor and customer orientation to support us in our journey towards being Europe’s most loved travel experience.”
Upcoming projects will include autumn campaigns and the introduction of a Eurostar’s new fleet of trains.