Around the Net

ESPN Embraces Mobile

The Atlantic investigates ESPN’s grand plan to dominate digital channels. “ESPN seems impressively open to learning how the digital generation clicks on and watches ESPN -- even if it means changing their own internal definition about what counts as sports news,” it writes. “The shift to mobile is of particular importance to ESPN, which has a lot to win in the new distributed media environment, but also, perhaps, the most to lose.”


Read the whole story at The Atlantic »

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