• by Tyler Loechner  @mp_tyler, July 14, 2015

AnyClip Media, a programmatic vieo ad platform, on Tuesday announced it has closed a $21 million round of funding.

New investors Ervington Investments and Limelight Networks led the round, while existing shareholders Jerusalem Venture Partners, GTI and others also participated.

According to a statement made by Oren Nauman, president and CEO of AnyClip, the funding will be used to build out the company's tech platform -- which emerged from stealth mode just over one year ago -- and expand into mobile video and OTT devices.

AnyClip’s technology “reads” the content of a Web page to help advertisers deliver contextually relevant ads.