Around the Net
Messaging Company Artisan Bought By Ad Measurement Company Tune
- VentureBeat, Monday, July 13, 2015 5:24 PM
Venture Beat reports on the recent acquisition of Artisan, a full-featured mobile marketing company, by third-party ad platform Tune, speculating that the move may be in response to Facebook’s recent super-secret policy shift. Facebook, a monolith in the mobile ad industry, has made waves with a policy change, the details of which aren’t quite known yet, but may force ad publishers to deliver proprietary data in return for analytics information. The ripples haven’t stopped. No details on the Tune–Artisan acquisition have been released yet.
