• by Richard Whitman , Columnist, July 13, 2015

The cruise ship industry is healthy but it's been a bit plagued by a few mishaps such as the sinking of the Costa Concordia, an explosion on Royal Caribbean's Grandeur of the Seas, a couple who fell off a Carnival cruise ship and the Carnival Triumph which lost power at sea.

But all of this is sort of like shark bites. They are well covered in the news media, usually with a sensationalist flair, but represent a very small segment of the cruise industry's overall wellbeing.

That said Royal Caribbean, which is in the midst of an agency review, has launched an agency review for another brand in its family, Celebrity Cruises. A Celebrity Cruises spokesperson said the brand is “currently conducting a closed search for a creative agency of record.”

The agency review comes in the wake of an executive reshuffling at the brand which included the promotion of Royal Caribbean head Adam Goldstein to the position of President and COO for the group, the naming of Celebrity Cruises CEO Michael Bayley to the position of Royal Caribbean International CEO and the installation of Lisa Lutoff-Perlo to CEO of Celebrity.

Celebrity Cruises was last handled by Arnold which it won in 2002. The agency lost the account when Royal Caribbean held a combined review in 2006. JWT handled the account for a short while until the brand took its business in house.