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Instagram Plans More Targeting Options As It Hits 14m UK Users

Instagram is enabling more consumer targeting options to allow advertisers to be more relevant to users. The move will allow brands to reach the 300 million users that actively use the photo-sharing app each month, 14 million of which are in the UK. This number has doubled in the last two years according to the brand. SAmy Cole, head of brand development for EMEA at Instagram, said: “As we build products and features, we’ll start to implement all of the targeting options that are available on Facebook.

Read the whole story at Marketing Week »

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