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UK Online Advertising Market Dwarfs Rest Of Europe

  • Campaign, Tuesday, July 14, 2015 9:53 AM

According to the AdEx Benchmark 2014 report, by IHS Technology and the Internet Advertising Bureau, €8.9 billion was spent on online advertising in the UK in the 2014 calendar year (or £7.19 billion, using average exchange rates in 2014). Germany and France were the next biggest spenders at €5.4 billion and €3.7 billion, respectively. The UK per capita spend of €138.20 was three times the Europe average (€42). Only Norway had a higher per capita spend, at €140.50.

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