Colle+McVoy was named agency of record for Blue Bunny ice cream, following a review. The agency will handle all strategic planning, creative and media buying duties. Barkley was the incumbent agency.
"We set on a search for a partner that could help position us not just for tomorrow, but for the next several years ahead," said Adam Baumgartner, vice president, marketing, Wells Enterprises, owner
of Blue Bunny. "The Colle+McVoy team brought us a very strategic and creative approach and excited us with their vision for the brand." Added Christine Fruechte, CEO of Colle+McVoy: "The chance to
work with an iconic, treasured brand that has provided millions of happy moments all across America does not happen often. We look forward to extending the Blue Bunny brand into the future with an
integrated campaign that will position Blue Bunny like never before." Blue Bunny spent $11.6 million on measured media in 2013 and $10.4 million in 2014, according to Kantar Media.
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