Integral Ad Science Opens Offices In Paris, Tokyo

Digital ad measurement firm Integral Ad Science on Tuesday announced it has opened two new offices to expand overseas. Integral has set up shop in Paris, France, and Tokyo, Japan as part of its expansion.

Yann Le Roux has been tapped to lead the Paris office. In addition to the new office, Integral has inked a deal with Médiamétrie, a French audience measurement company, to aid in the development a GRP for French online video advertisers.

Médiamétrie is leading the charge on the GRPs, saying it has worked with its media and advertising partners to design the methodology. Specifically, Médiamétrie will use Integral’s viewability measurement tech for its GRP project.

Per a release, beta testing for the new GRP is currently underway and the service is expected to be live by the end of the month.

In the Asia-Pacific (APAC) region, Integral’s new Tokyo office will be led by Taro Fujinaka, managing director, and Takeshi Yamaguchi, client services manager. It is Integral’s fourth office in APAC and first office in Japan, but it is not Integral’s first contact with Japanese marketers: The company struck a deal with Yahoo Japan last year.

Osamu Aranami, corporate officer and president of marketing solutions company at Yahoo Japan, said in a prepared statement that Yahoo Japan will scale its partnership with Integral’s local team following the opening of the new office.

Aranami also said there’s a “need in the [Japanese] marketplace” for brand safety and media measurement technology like Integral’s.

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