Diet Coke Great Britain is collaborating with fashion brand J.W.Anderson.
The partnership was unveiled via a video.
Diet Coke has previously collaborated with famous fashion designers, including Jean Paul Gaultier, Karl Lagerfeld, Matthew Williamson, Patricia Field and Marc Jacobs.
The J.W.Anderson designs will be unveiled in late July. The collection will feature two limited-edition designer Diet Coke aluminum bottles, T-shirts, a tote bag and premium notebook. J.W.Anderson has taken inspiration from its signature knitwear prints and bold hyper-realistic photography, marking the first time Diet Coke has used photography on its designer bottles.
A limited-edition collector’s box set will be available exclusively in Harvey Nichols stores across England. Fans will also have the opportunity to bag a piece of the collection on Diet Coke social media channels from the beginning of August.
The collection is part of Diet Coke’s “Regret Nothing” campaign, which aims to inspire and empower people to embrace their impulsive side.
Jonathan Anderson, the founding designer of London-based J.W.Anderson, embodies the “regret nothing” philosophy, says Bobby Brittain, GB marketing strategy and activation director for Coca-Cola.
“Jonathan Anderson’s regret nothing attitude helped him achieve outstanding success so we feel very excited to be working with him,” Brittain says in a release. “This collaboration is unlike any of Diet Coke’s previous designer partnerships so we can’t wait to unveil what will truly be an inspiring fashion forward collection.”
The designer originally wanted to pursue a career in acting but, after discovering a love for stage costume, made the decision to turn his hand to fashion. He hasn’t looked back and J.W.Anderson has evolved into an internationally renowned and award-winning brand with accolades including multiple British Fashion Award wins.
“I view Diet Coke as a pop culture icon so I was excited to have the opportunity to put my stamp on ‘Regret Nothing,’” Anderson says in a release. “You can expect something completely different with lots of cool surprises.”