Demandbase, a retargeting platform for B2B marketers, on Wednesday announced it has raised $30 million in equity financing in a round led by Sageview Capital. Following the round, Sageview’s founding partner Ned Gilhuly will join the Demandbase board of directors.
Other participants included Adobe Systems, Altos Ventures, Costanoa Venture Capital, Greenspring Associates, Salesforce.com Ventures, Scale Venture
Partners and Sigma West.
Each of these participating investors have been involved with Demandbase in the past, with several of them having led large rounds in previous years. Salesforce.com also invested in Demandbase last year following the integration of Demandbase’s data into Salesforce’s platform.
Per a release, Demandbase will use the funding to grow in the U.S. and abroad, and the company also plans to explore acquisition opportunities. Demandbase notes that it will be eyeing companies with B2B data assets and real-time identification technology.
Demandbase has now raised a total of $90 million.