• Mobile Commerce Press, Thursday, July 16, 2015 12:30 PM

Big Bazaar, one of the largest per market chains in India, has partnered with MobiKwik, a mobile wallet platform, in order to better engage mobile consumers. Together, the two organization intend to further expose consumers to the concept of mobile payments, which are becoming more common within India’s retail space. The demand for mobile payments support in physical stores is on the rise, as paying for products with a smartphone is seen as a more convenient way to make purchases. Now, those with a MobiKwik wallet will be able to use the platform to make a payment at Big Bazaar payment counters. There are now 240 Big Bazaar stores that support these transactions throughout the country. The partnership with Big Bazaar represents MobiKwik’s continued interest in expanding into the offline market. MobiKwik has come to hold a prominent position in the e-commerce space, but believes that the offline market is poised to experience healthy growth in the coming years. As such, the organization intends to support mobile payments being made in physical stores.

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