Around the Net
Unilever On Why Ecommerce Needs A Start-Up Mentality
- Marketing, Thursday, July 16, 2015 5:37 AM
Tech start-ups and big companies eager to create a sustainable future should work together to revolutionise public services and access to branded products, says Joe Comiskey, UK e-commerce capability, innovation and strategy team leader, Unilever. In spite of the enormous scale of today’s e-commerce industry and its continued rapid growth, it is still in its infancy in the context of the long history of shopping. As such there is still an enormous opportunity to change the structure of e-commerce systems.
