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Google Says 'Hi' To Buy

Google's official buy button for mobile is called "Purchases." The button will appear as “Buy on Google” or “Checkout.” When you click on that button on your mobile device screen, usually below the search result item, you go to a retailer-branded site to execute the buy. Both the site and purchase process will be hosted by Google, while the retailer will maintain the transaction connection to the customer.

Read the whole story at Mashable »

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