UK-based media planning and buying agency, Arena Media, hired Elliot Parkus as managing partner and promoted Mark Holden to head of strategy. Parkus will work on the recently won Royal Mail account
and serve as senior resource leader on core clients including Domino's. Most recently, Parkus worked as UK group director of planning at The Specialist Works, where he was responsible for establishing
the planning and client management division, and launching new services, including The Mobile House. Prior to that, he worked at Publicis Groupe agencies ZeninthOptimedia and Starcom MediaVest, where
he was responsible for managing clients including BMW, Scottish & Newcastle (Heineken UK), Premier Foods, Mars Masterfoods and BT. In addition, Mark Holden was promoted to lead the strategic
output for Arena Media's clients. He will report to Graeme Douglas, chief strategy officer of Havas Media Group. In his previous position, Holden worked as a key strategy lead for Arena Media's Royal
Mail account. He has also worked as the digital strategy lead on Domino's UK. "Every agency is founded on its people, and at Arena Media we count ourselves lucky to be working with some of the best in
the business," said Henry Daglish, managing director at Arena Media. "Mark has proved himself to be a top-level strategic thinker since he joined in 2012, particularly through his stellar work with
Domino's Pizza. Likewise, Elliot's experience speaks for itself, and I know that his passion for the industry will make him a key member of our leadership team.
advertisement
advertisement
"
