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64% in Market Make a Mobile Purchase

Mcommerce is becoming the norm in Germany as consumers across the age spectrum take advantage of its convenience. According to data from Creditreform Boniversum and the Bundesverband E-Commerce und Versandhandel (bevh), published in the “Frühjahr-Umfrage 2015: Mobiler Einkauf und Bezahlung mit Smartphone und Tablet,” the proportion of smartphone and tablet owners who made a mobile purchase rose from 57.4% in early 2014 to 64.3% in spring 2015. A comparable survey has been carried out since 2011. - See more at: http://www.emarketer.com/article.aspx?R=1012724&RewroteTitle=1#sthash.ZprTSwgK.dpuf

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