Commentary

BBH Snags GrubHub's Seamless Business

There's probably not one of you who isn't familiar with Seamless, the, ahem, seamless method of ordering food online for delivery in New York. Just this week, Seamless named BBH New York as its agency of record for the brand in New York and London. 

BBH NY took part in an agency review for the business a year ago but lost to Barton F. Graf 9000 which created a couple of Super Bowl ads for the brand before ending the relationship in February. Now, it seems, BBH New York will have a second shot at the account.

Of the win, BBH USA CEO Pat Lafferty said, “We’re thrilled to be working with CMO Barbara Martin Coppola and the Seamless team. Their passion for incisive strategy and courageous work make them the ideal partner. And, of course, we were already Seamless power users.”

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