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US Seen As 'Mobile First' Market

The United States, Canada and Britain are now mobile first – and increasingly mobile only - in terms of digital consumer behavior, but not all content is keeping up, according to a new report from comScore.  ComScore’s Global Mobile Report found that the U.S. has the highest skew of usage time towards mobile, with 61 percent of time spent on mobile versus 39 percent on desktop. Digging deeper in usage habits, comScore found that smartphone apps account for 43 percent of usage time in the U.S., desktop 39 percent, smartphone browser 6 percent, tablet apps 10 percent and tablet browser 2 percent. 

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