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Royal London Group Taps Mediavest

Royal London Group has appointed Mediavest to handle its media planning and buying duties, previously handled by VCCP Media. The contract covers all media including TV, outdoor, digital. A spokesperson for the insurance company said there are plans to spend £10 million annually on media going forward. Mediavest will be working in conjunction with White Spider Media – a business-to-business media specialist. VCCP will continue to handle Royal London's creative advertising.

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