Around the Net
Royal London Group Taps Mediavest
- Campaign Live, Friday, July 17, 2015 8 AM
Royal London Group has appointed Mediavest to handle its media planning and buying duties, previously handled by VCCP Media. The contract covers all media including TV, outdoor, digital. A spokesperson for the insurance company said there are plans to spend £10 million annually on media going forward. Mediavest will be working in conjunction with White Spider Media – a business-to-business media specialist. VCCP will continue to handle Royal London's creative advertising.
